Specialist Marketing Support for New Zealand Businesses

Too personal to be an agency. Too strategic to be just a contractor.

SMS HQ provides specialist marketing support for busy NZ business owners and in-house teams. Working as your part-time marketing manager, SMS HQ takes ownership of your marketing planning, campaigns, and digital channels, so activity stays consistent, on-brand, and tied to your growth goals.

Supporting busy NZ business owners

If marketing keeps slipping because the business always comes first, you are not alone. SMS HQ steps in as your specialist marketing partner, handling the planning, implementation, and consistency so your marketing actually moves forward.

• Ongoing marketing support across strategy, planning, campaigns, and content.
• Outsourced marketing support that feels like part of your in‑house team, not an external agency.
• Clear priorities and simple action plans so your marketing finally matches your growth ambitions.

Support for in‑house marketing teams

If your team knows the brand and strategy but Meta, Google Ads, or other digital channels are hard to stay on top of, SMS HQ plugs in as your specialist. You keep control of the brand; SMS HQ handles the channel expertise and execution.

• A trusted partner who respects your brand and existing plans, then optimises what is already working.
• Channel‑level expertise, reporting, and measurable performance without adding another full‑time headcount.
• Direct collaboration with marketing managers and business leaders anywhere in New Zealand.
• Select agency partners also trust SMS HQ as a white label specialist for digital marketing campaigns across social media and Google Ads.

What SMS HQ does for your business

SMS HQ combines strategy, implementation, and coaching in one senior specialist. No agency overhead, no generalist junior staff – just experienced, practical marketing support that actually gets done.

• Advertising
• Digital marketing
• Content creation

Drawing on 25+ years of marketing experience, including 20 years working with NZ businesses across tourism, hospitality, food and drink, agri, and professional services.

Whether you need ongoing, outsourced marketing management, a focused project, or digital marketing campaign support, it always starts with your goals, not a template. The work starts with getting under the skin of your business; understanding your goals, your customers, and where marketing can make the biggest commercial difference.

• Strategy that connects to real business goals including revenue, leads, bookings, retention.
• Hands-on implementation across Meta, Google Ads, email, LinkedIn, and website content.
• Measurable results with simple reporting you can take to your board or leadership team.

Outsourced Marketing

Ongoing marketing management | Your part-time, outsourced marketing manager, taking ownership of strategy, planning, and implementation month to month.

Marketing Campaigns

Campaigns and projects | Specialist digital marketing delivery across Meta, Google, email, and content, for projects or ongoing campaigns.

Marketing Coaching

Marketing coaching and audits | One-on-one coaching, team training, and marketing audits to sharpen direction and build in-house capability.

Why work with SMS HQ

Behind SMS HQ is Monique Wijnen, a marketing specialist with 25+ years of experience across digital and traditional channels, and the founder of SMS HQ since 2017. She works as a trusted, embedded specialist: not at arm’s length like an agency, and not a generalist contractor. Her clients are spread across Aotearoa New Zealand, from the Top of the South to Auckland, Central Otago, and beyond.

Working across tourism, hospitality, food and drink, agri, professional services, and more, SMS HQ brings real industry experience to every client. Straight-up advice, honest feedback, and marketing that is measurable and sustainable, not vanity metrics.

• Senior marketing expertise across strategy, digital channels, content and reporting, at part-time cost.
• Hands‑on experience in marketing and project management, not just strategy on paper.
• A focus on sustainable, long‑term growth rather than quick wins that do not last.

“Her marketing efforts and strategies contributed greatly to an almost 20% increase in net ticket sales on the previous year. Monique worked remotely, across traditional and digital marketing platforms to achieve these results… [She] is a highly effective team player and an extremely efficient time manager. Not only is she rigorously disciplined, professional and reliable, she is great fun to work with.”

Mary Biggs, Operations Manager Featherston Booktown

Want to know who you will be working with? Learn more about SMS HQ and owner Monique Wijnen.

Ready for a confidential chat?

If marketing keeps getting pushed aside, your team is stretched on specialist channels, or you want a senior sounding board – let’s talk. No obligation, no pitch, just a straight conversation about where you are and whether SMS HQ can help.