Monique Wijnen – founder of SMS HQ and senior marketing specialist. 25+ years in marketing, 20 of them in New Zealand. Intrepid traveller, lover of fine wine and good food, and proud mum to Moose.

About SMS HQ: marketing support for NZ businesses

SMS HQ exists to give NZ business owners and in-house marketing teams the senior marketing support they need – without the overhead of an agency or the commitment of a full-time hire. Practical, no-nonsense, and always tied to real business goals.

At the heart of SMS HQ is Monique Wijnen – a marketing specialist who has spent 25+ years helping businesses connect with the right customers and grow sustainably. She is direct, commercially grounded, and genuinely invested in the success of every client she works with.

What working with SMS HQ actually looks like

SMS HQ’s role is to remove the marketing roadblocks that stop NZ businesses from growing consistently. That means bringing strategy, structure, and hands-on delivery – so marketing stops being the thing that always slips down the list.

That means:

• Clear marketing strategy and plans that connect directly to your business goals.
• Hands-on implementation across digital channels, campaigns, and content – not just advice.
• Consistent support so marketing keeps moving, even when the business gets busy.

Every engagement starts by getting under the skin of your business – your goals, your customers, and where marketing can make the biggest commercial difference. Curious about whether this is the right fit? See who we work with.

How SMS HQ helps

SMS HQ offers three ways to work together, depending on what your business needs right now:

• Ongoing Support – your part-time outsourced marketing manager , taking ownership of strategy, planning, and implementation for established businesses that don’t need or want a full-time hire.
• Marketing Campaigns and Projects – from campaign planning to rollout and optimisation across channels. We work alongside your in-house team to keep things moving.
• Marketing Coaching – practical sessions to build skills and confidence, so you and your team can do more in house.

About Monique

Monique Wijnen moved to New Zealand from the Netherlands in 2006, bringing with her a marketing career that had already spanned Europe and Africa. Over the past 20 years in NZ she has worked across tourism, hospitality, wine, honey, agri, broadcast and print media, and professional services – helping organisations increase revenue, launch new channels, and build stronger customer relationships.

With a background spanning International Tourism Management and Marketing Communication, and 25+ years of hands-on marketing experience, Monique brings both commercial sharpness and genuine curiosity to every client relationship. Clients value her for asking the right questions, her straight-up communication style, and her focus on measurable results rather than vanity metrics.

Monique wears many hats underneath the marketing specialist label. Small‑business owner, intrepid traveller, lover of good food and wine, and proud mum to chocolate Labrador Moose. That mix of commercial focus and down‑to‑earth humanity shapes how SMS HQ works with every client.​

Working with SMS HQ is collaborative and transparent

You can expect:

• Lots of thoughtful questions. We really want to understand your business and what makes you tick.
• Honest feedback, delivered with respect. So you can make better decisions.
• Clear plans and follow‑through. Ideas turn into consistent marketing activity.

Don’t just take our word for it – read what our clients have to say on the client-testimonials page →

Get in touch

If this sounds like the kind of support your business needs, let’s have a straight conversation about where you are and whether SMS HQ is the right fit. No obligation, no pitch. Contact Monique to book a confidential chat.